The promotional totes bag are proven to be the best promotional items. With the nosedived market conditions, when the other methods of brand promotion have failed to live upt o their promises, the promotional strategies through the totes bag have seen to have never lost its charm. On the other hand there are some marketers who claim that promotional tote bags are good for effective brand promotion no more. The true fact is that the promotional strategy through the tote bag still has there charm. However, you have to do the customization right for the campaigns to be effective. When it comes to the customization of the promotional tote bag, there are several factors that have to be considered. This article will highlight the 3 most important customization factors that have to be considered for making a totes bags promotional campaign much effective than ever before.
1. Focusing on Fashion
You will be well aware of the fact that the totes bags fall under the category of unique fashion accessories. Hence you should concentrate more on making them unique so that your clients will love to carry the tote along with them wherever they go. In fact, the totes bags are dream accessories of women. Hence you have to customize the tote bag beyond their expectations. Let creativity flow through your nerves while creating the design for the promotional totes bags. If you are not a creative thinker, get the help of the promotional product suppliers out there.
2. Emphasis On Promotional Message Than The Logo
Many marketers out there make a common mistake by printing the whole totes bags with their company logo alone. Think for a moment why people have to carry tote bag with them everywhere which only has your brand image. This may work for very popular brands such as “Nike” or “Reebok” to print their logo alone. If you ate less popular brand, you have to emphasis on printing some motivational messages on the tote bag.
3. Selection Of Size, Color And Images To Be Printed
These are some of the very easy customization choices to make. The choice of the images to be printed on the tote bag have to be chosen based on your client type. If your brand is something associated with child care products, you can apply the cartoon theme to the totes bags. You can print some cartoon characters. Very light colors often work for totes bags for promoting child care products. On the other hand, if you are promoting some professional goods, it is wise not to print any images on the tote bag. In this case, you have to make the tote bag professional too.